We'll soon be knee-deep in the process of bringing new beginners into our program! But, before we can do that, we need to make sure all of our "communication channels" are set up to communicate clearly to our prospects so we don't do a whole bunch of recruitment work, just to then be unable to follow up.

Your Website

You should have a specific page on your website specifically addressing interested beginners. Don't have a website, or is it too difficult for you to make changes? Reach out to us - we want to help.

Check out Andra and Camille's "beginner landing pages" for inspiration about what you should put on yours.

Andra Stoller's Pike's Peak Highlanders "Join Us" Page

Andra's band just has simple, well-presented info on their Join Us page. I love how it's pretty clear - just contact them to learn to play.

Camille Layt's Brisbane Pipe Band "Join" Page

Camille's band has a "Join Page" with succinct, encouraging info for new beginners and a super clear button you can press if you want to learn to play. From there, the prospect fills out a super simple form, so the band can follow up with them after they've showed interest with more information about how the program works, and how to get started.

Camille's webpage is fancy and looks super slick, but it was actually really easy to create in Squarespace. And note that Andra's ultra-simple approach works just as well too!

Just make sure you have something. Even a simple Google Doc, with some info about your band and approach, would be plenty to get things off the ground – you'd just need to share it with a link to get started.

Be sure to reach out to us if you'd like help getting a website off the ground. Websites can be intimidating to set up, but we will be more than happy to help you if you're stuck.