In this step, simply decide who the entity and/or beneficiary of your program is going to be.
Here are a couple of examples:
- Is this beginner factory going to help create beginners to join your pipe band?
- Is this beginner factory simply going to create new beginners for you to later teach private lessons to?
This is a simple step. Write down who the entity is, just to be 100% clear on who the exact entity is that this Beginner Factory will revolve around.